Earth Hero

Pioneering a whole new way of encouraging environmental stewardship!
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Hong Leong Bank has partnered with APE Malaysia to encourage the future generation to be environmentally conscious. This project is designed to engage young people’s interests towards helping save the forests and ecosystem in Malaysia while learning good money habits with the HLB Pocket Connect app. Aimed at 7-17 year olds through the use of a junior account, this app teaches them how to earn, spend and save.
Pioneering a whole new way to encourage environmental stewardship!
by
Hong Leong Bank partners with APE Malaysia to encourage the future generation be environmentally conscious. Young people are engaged to help save the forests and ecosystem in Malaysia while learning good money habits with the HLB Pocket Connect app. Aimed at a junior account for 7-17 year olds, this app creates a learning environment for them to learn to earn, spend and save.

Every time a child completes a task, they’ll receive a virtual tree.

When they reach 20 virtual trees, a real tree is planted at our reforestation site along the Kinabatangan River.

See our tree planting squad in action!

Signs of wildlife returning to the area!

Learn more about our environment and ways you can make a difference below

(one article will be released each month):

2,500
Trees Planted

Download and Explore

Kickstart your child’s journey to earn, spend and save responsibly.

App StorePlay StoreApp Gallery

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