Our story

APE, the company

Animal Projects & Environmental Education Sdn. Bhd. (APE Malaysia) is an organization that focuses on conservation as a means to enable the wider change towards a sustainable future.

APE Malaysia participates in ongoing conservation projects with willing partners who share the same ethos and who are working towards common conservation outcomes. People and organizations can get involved in these projects either through APE’s volunteering program, education program or set up corporate responsibility projects. Whether used singly or combined, these methods are used in creative and unique ways to create distinct and dynamic programmes that highlight APE’s model of addressing environment + economics + people in everything it does.

As of June 10th 2019, APE Malaysia is an officially accredited social enterprise under the Ministry of Entrepreneur Development with a national certification recognising legitimate social enterprises. Social Enterprise Accreditation (SE.A) status granted by:

In 2024, under the new Ministry of Entrepreneur and Cooperatives Development, the official accreditation of Basic Social Enterprise Accreditation (SE.B) status was granted to APE Malaysia

Mission

To develop, implement and manage volunteering and education programmes around the integrated themes of endangered wildlife, habitat and human stakeholders;

To work collaboratively with stakeholders to impart and derive value from our volunteering and education projects;

To cultivate new generations of people who are mindful of their role in conservation and community development;

To realise the APE vision with our team of exceptional individuals who put passion and professionalism into life and work.

Vision

Building worldwide awareness and inspiring positive change in the way people interact with the environment.

Slogan

Connecting Everyday People with Endangered Animals through Meaningful Experiences.

By Connecting Everyday People with Endangered Animals, APE Malaysia aims to lead in private sector conservation by running a business that implements integrated conservation development strategies at all our project sites; running each programme with established conservation outcomes beneficial to all stakeholders in a sustainable, responsible and collaborative approach.

Values

Creativity

Creativity is the hallmark of our innovative solutions to complex environmental and social issues.

Integrity

The integrity in which we work is the basis of the trust stakeholders invest in APE.

Responsibility

We demonstrate responsibility and respect in all that we do.

Knowledge

We believe in sharing knowledge to empower people to make informed decisions about the environment.

Quality

Setting benchmarks and defining quality standards both at project sites and in all programs is fundamental to how we function.

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